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If public relations is about managing perception, EBITDA is the ultimate theme park attraction. It is the corporate equivalent of Main Street, U.S.A.—a meticulously engineered façade designed to m...

I paid $22 for a fast-food combo meal last week. A burger, fries, and a drink — no upsell, no extras, just the menu price plus tax. Beef's up over 30% since 2020, wages are up nearly as much, and ...

A public relations perspective on Michelin, Google reviews, local media, and earned credibility. The best dining experiences begin before the food ever reaches the table: a big smile, a warm welc...

What The Beatles, The Chicks, and Taylor Swift can teach us about strategic PR By Michael Tanner In 1966, The Beatles hit what looked like a full-blown cultural crisis. John Lennon said, "We're ...

Cracker Barrel just ousted CEO Julie Masino after the backlash over her "modernization" push — and replaced her with David Deno, former CEO of Bloomin' Brands (Outback Steakhouse) and a longtime Y...

"Shall we play a game?" The day before the Web changed everything, almost no one knew it was coming. Start here: August 6, 1991. No launch event. No press tour. No polished campaign. Tim Berners-...

By Michael J. Tanner — Founder, PR Strategist What Happened In the summer of 2025, a Coldplay concert crowd-cam drifted across the stadium and landed on a couple wrapped in an embrace — a moment...

Sixty-nine years ago this week, on August 5, 1957, "American Bandstand" went national on ABC. Local Philadelphia dance show, Dick Clark hosting, suddenly beamed to 67 affiliates and roughly 20 mil...

Yesterday I asked whether hiring another legacy-brand executive fixes what's actually broken at Cracker Barrel. Today, let's look at who's been steering the ship all along. Cracker Barrel has no ...

"Fame costs. And right here is where you start paying — in sweat." — Lydia Grant, Fame She was talking about dance students, but she could've been talking about local media. You don't buy your wa...

By Carl Tanner | Digital Marketing Strategist January 10, 2026 Digital Marketing in Utah's Evolved LandscapeBy 2026, Utah's "Silicon Slopes" influence has matured, permeating every sector from Ma...

By Carl Tanner | Senior Digital Marketing Strategist January 10, 2026 Why Conversion Optimization Has Evolved for Utah BusinessesIn the mature digital landscape of 2026, simply "having a website"...